Language shapes us. To a point.
But we shape language. We call each other ‘brother’ and ‘sister’ at church, but we don’t really feel that we are literally brothers and sisters (and we don’t call our real brothers and sisters ‘brother’ and ‘sister’) and so the terms have just come to mean ‘someone I know from church.’ “Retarded” and “illegitimate” were originally meant to be clinical terms that lacked the derogatory connotations of “idiot” and “bastard.” Now they sting.
Deliberately using language to engineer changes in attitude is a fool’s errand. The Church has finally admitted that, yes, we’re LDS but we’re also Mormons.