A style guide for writing about scientific papers
In this paragraph I will reference or quote some minor celebrity, historical figure, eccentric, or a group of sufferers; because my editors are ideologically committed to the idea that all news stories need a “human interest”, and I’m not convinced that the scientists are interesting enough.
At this point I will include a picture, because our search engine optimisation experts have determined that humans are incapable of reading more than 400 words without one.
Considering that it’s the Guardian, that last tip is probably spot-on for their readership.
I recall reading a similar style guide when writing up my Jedi practicum. Its section on the proper etiquette for tipping thesis clerks was not very helpful, though. Too much depended on which coven she belonged to.